A radical change is sweeping across the retail landscape: conventional online stores are seeking customer proximity through offline outlets, while an increasing number of bricks-and-mortar retailers have begun offering their product range online. In short: The boundaries between the various sales channels are disappearing rapidly. The focus, however, continues to be on the customer; it is immaterial how and where the customer prefers to shop. Customers though have become more demanding and expect improved services. As a result, retailers have to create added value across the entire customer journey: "Customer Wi-Fi", "Mobile Payment" or for instance "Click & Collect". Furthermore, retailers also have to equip their staff on the sales floor with the appropriate digital systems. Today, only "digitized employees" are able to keep pace with the extremely well informed customer. Equipped with their "tablet consultant", retail staff now have the opportunity of "being smarter" than their customers. For instance, by using the smart watch function that keeps the employee informed of those looking for advice on the shop floor. Or by using "ProGlove", the smart glove with an integrated barcode scanner which, for instance, makes data acquisition and input processes much more efficient. At CeBIT, visitors can discover the brilliant, award-winning solutions that play a significant role in both over-the-counter and online retail. The "Findbox", for instance, uses a sophisticated 3D scanner which helps shoppers in a DIY store find an urgently needed screw in under a minute without having to wander about the entire store. Or the "ContentBoxx" that enables the user to download, virtually on the fly, content on a terminal. Solutions that impress customers and open up new sales avenues for the retail business.
Visit us at CeBIT and subscribe here. Your personal customer consultant will get in touch with you.
Thank you for your message, we will get back to you as soon as possible.
Sorry, an error occurred while processing your request. Please try again later.